One direction “Best song ever” Breaks record on Vevo with 12.3 million views in 24 hours

one directionPlanet Jump are delighted to have worked with Director Ben Winston, of London-based TV & Film Production Studio Fulwell 73, to create the storyboards for the record-breaking music video of One Direction’s latest single, “Best Song Ever”, released 23rd July 2013.

(NEW YORK, NY; VEVO; JULY 23, 2013) -VEVO, the world’s leading all-premium music video and entertainment platform, has announced today that global superstars One Direction’s new video “Best Song Ever” delivered 12.3million views across VEVO in the 24 hours following its premiere. This beats out the previous record holder, Miley Cyrus “We Can’t Stop,” which hit 10.7 million views.
One Direction premiered the video for their new single “Best Song Ever” across VEVO on July 22nd. The music video was directed by Ben Winston and shot in Miami. The video displays the boys’ acting skills with Niall as “Harvey, the Studio Exec,” Harry as “Marcel, the Marketing Guy,” Liam as “Leeroy, the Choreographer,” Louis as “Jonny, the Studio Exec,” and Zayn as “Veronica, theSexy Assistant.”
One Direction will open TEEN CHOICE 2013 with a performance of “Best SongEver.” TEEN CHOICE 2013 airs live from the Gibson Amphitheatre in Los Angeles on Sunday, August 11 (8:00-10:00 PM ET live/PT tape-delayed) on FOX. This will be the band’s first ever live television performance of “Best Song Ever,” the first single off their forthcoming third album and the lead single from their upcoming film THIS IS US.
One Direction are currently on a worldwide tour in support of their second album TAKE ME HOME. Their movie THIS IS US will be released nationwide August 30th, 2013. The band will make a special appearance on NBC’s the Today Show Summer Concert series on August 23rd in support of the film. One Direction have just announced the first two legs of a worldwide stadium tour for 2014 – including eight sold out dates in the UK and Ireland.
With the two albums to date – UP ALL NIGHT and TAKE ME HOME – One Direction have sold over 30 million records worldwide. They’ve won two BRIT awards, three MTV Video Music awards, three Billboard Music awards and are nominated for six Teen Choice 2013 Awards, including Choice Music Group.

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